Studio owner Parker McCumber says authentic, expert-led video can help local businesses stand out as AI-generated content becomes common across search and social feeds
Orem, UT (PRUnderground) September 9th, 2026
A 2026 study on artificial intelligence (AI) and consumer trust found that confidence in AI-generated content fell from 82% to 52% in a single year.¹ The Rookery Studios, a video and podcast production studio in Orem, Utah, works with local businesses to create content in a media landscape increasingly shaped by AI.
Parker McCumber, owner of The Rookery Studios, said he sees an opportunity for local businesses to stand out by putting their own expertise and personality on camera. “There’s a wall of AI content out there now, and most of it looks the same. The business owners who show up on camera, in their own words, are the ones people remember.”
The Rookery Studios’ Content Creator Membership helps professionals such as physicians, dentists, insurance brokers, and more turn their existing knowledge into expertly produced podcasts and video recordings without requiring them to become full-time content creators. Clients record long-form conversations in the studio, where sessions are captured with three camera angles, 4K video, and professional audio. The footage can then be edited into short-form clips for use across social media and other digital channels.
“The goal isn’t to compete with AI on volume, but to offer something that AI-generated content can’t,” McCumber said. “We help businesses put a real person with firsthand knowledge at the center of their content.” Those who want to see how a studio session works can book a walk-in podcast production session to discover how a state-of-the-art recording can be turned into valuable content.
As confidence in AI-generated content continues to decline, The Rookery Studios provides high-quality video and audio production for local businesses looking to rise above the noise and build a content library centered on their expertise. For more information about studio memberships and walk-in sessions, visit TheRookeryStudio.com.
¹ www.frac.tl/ai-statistics/
